COST is an intergovernmental framework for European Cooperation in Science and Technology, enabling the coordination of nationally funded research at the European level. The Action “Transforming Audiences, Transforming Societies” (2010-2014) coordinates research efforts into the key transformations of European audiences and identifies their complex interrelationships within the social, cultural and political dimension of European societies. A range of interconnected but distinct topics concerning audiences is being developed by four Working Groups: (1) New media genres, media literacy and trust in the media; (2) Audience interactivity and participation; (3) The role of media and ICT use for evolving social relationships; and (4) Audience transformations and social integration. As part of Working Group 1, the task force on “Media Literacy” examines conceptual, methodological and policy issues concerning audiences within the changing media and communication environment.
