In this special issue, we present a multi–disciplinary perspective of the emergence of user creativity in new media. The papers were written by researchers in anthropology, sociology, media studies, law, computer science, and management studies. The authors examine the roles of users and commercial actors in the new media, and help answer critical questions on intellectual property, ethics, practice, and governance. Taken together, the papers expose a complex, mutable, creative ecology influencing new media product development and practice.

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